No wonder they're pissed
Although I love the CHUM stations, they are definitely a company that gets mad easily when things don't go their way, even if the issue doesn't directly relate to them. For instance, from reading the Globe & Mail and National Post at work, there was article after article about CHUM opposing the CRTC's decision on satellite radio. It really didn't make any sense. They were involved in the same licence, which they also received, but then they had this big beef about the other two companies having hte licence too. Whatev.
So, yesterday, I received a media release from CTV announcing that htey were bring hte MTV brand back to Canada. MTV Canada was previously owned by Craig Network or other, but they went bankrupt and sold all their channels to CHUM, except for Toronto 1, which went to the parent company that owns the tabloidy Sun papers out east - but that's besides the pnt (really, I just wanted to show off my knowledge of the media to you. ;) ). I didn't really think much of CTV's announcement except for, "Why? No one's going to watch it," until I saw the release that CHUM put out afterwards. They were NOT happy, as one would imagine. Turns out, MTV was coming back on analog, rather than digital cable, which it was before. The plan is to replace TalkTV w/ MTV. So, CHUM had a valid pnt saying that it would be interesting to see if CTV would be able to fulfill the talk television licence that the CRTC originally gave them w/ the MTV brand.
However, according to a new article that appeared on CTV.ca - so much more is explained. Now that CTV is relaunching the MTV brand, Much loses their rights to MTV programming effective immediately. Now, I don't know if this means everything or just the awards shows... but if it's everything... I guess Much is going to havta come up w/ some new programming right away. Especially since 75% of their programming is MTV programming now. Perhaps this will force them to become a "MUSIC" channel again & actually play music videos. GASP! What a concept!
